Readers may remember back in the Noughties when Blogging became a National Obsession before the Great Depression of 2008-2013 kicked in. Those were heady days when people had oodles of discretionery time on their hands and the idea of writing reams of self-obsessed verbiage seemed quite normal. Everyone and their dog had a blog.
As time and money became shorter at the end of the Noughties, most people condensed their blogging habit down to 140 characters in Twitter. Great celebrity Twitterers such as Lord Fry of Fakenham and Baron Woss of Dagenham, not to mention Dame Miley Cyrus, made the format a must-have accessory on their smart-phones where they could check reaction to Wars, Daily Mail Editorials and Dame Miley's latest hairstyle.
Eventually, of course, even 140 characters became too much of an ask for the modern butterfly brain and Twitter was deserted by millions as soon as "Worder" was launched in 2010. The idea of encapsulating your mood and feelings in a single word became so popular that even Prime Minister Clegg became an enthusiastic participant. Who can forget his famous "Bollocks" when he discovered the true state of the Nation's finances after the election? And Lord Fry with his memorable "Gussett"?
"Worder" was bought by Google in 2010 with a view to harnessing its database for their GWG Campaign (Google World Government) but no sooner had they done so than Apple launched the "SIMBLE" service which has become so omnipresent today. I think we all smile ruefully at those distant days when people sat at keyboards striving over nuances and 300 word "posts" which all seem so ridiculous and self-indulgant now.
SIMBLE gave everyone the freedom to send a single character or "emoticom" onto the World Wide Web and freedom of expression had really come of age!